The results support the conceptualization of the two instruments as measures of sexual motivation. In Study 2 involving 139 women and 65 men, implicit motive scales were associated with ratings of interest in a potential romantic partner.
The experience of pleasure within sexual relationships was additionally shown to be associated with sexual motives, although primarily implicit motives. The implicit and explicit motive scales were also associated with the frequency of viewing erotic materials in daily life. In Study 1, implicit and explicit motive scores of 145 heterosexually identified women and 152 heterosexually identified men were demonstrated to be independently associated with the experience of pleasure in response to videos of female–male sexual behavior, more consistently so for women than men. Two studies examined the proposal that implicit and explicit sexual motives are associated with the experience of pleasure in sexual situations, as well as with seeking out sexual pleasure.
The results also demonstrate the usefulness of focusing on specific aspects of sexual motivation as opposed to global sexual desire. The results provide further evidence of the validity of the sexual motive construct and the AMORE instrument. Similarly, ratings of desirable partner attributes were more highly and consistently correlated with specific sexual motives than with global sexual desire. Although global sexual desire ratings were moderately correlated with responses to all eight sexual scenarios, the correlations were eliminated or substantially reduced when controlling for the theoretically most relevant sexual motive scores. As predicted, self‐reported arousal to scenarios describing eight motive‐relevant situations were correlated most strongly with the theoretically most relevant of the eight sexual motives. Sexual motives were measured by the Affective and Motivational Orientation Related to Erotic Arousal Questionnaire (AMORE Hill & Preston, 1996).
The distinctiveness of eight dispositional sexual motives and global sexual desire was examined to extend evidence concerning the construct validity of a multidimensional conceptualization of sexual motivation.
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